Regardless of how you invoice your clients, you first need to determine how much to charge. If you are experienced in your project, you may already know the charge to impose because you are familiar with the project’s conditions. But if you are starting, pricing your services can be pretty challenging. Knowing how much time the job will take and what you should earn hourly is the key to making it worth your while. Here’s how to calculate your costs to determine your fees.

Labour and materials

Determine the labor you need for the job and materials. For example, you’ll approximate the employee wages per hour, sod, grass seed, and fertilizer with a landscaping business.

Even if your labor and material costs are simple to calculate. It is essential to consult your bookkeeper or an accountant to get an accurate figure of your expenses to set your price.

Business schools teach a standard formula for calculating an hourly rate: Sum up your labor and overhead costs plus the profit you want to earn, then divide the figure by the number of hours you’ll work daily for the year.

Hourly rate is the minimum you must charge to pay your bills, pay yourself, and earn a profit. Depending on various conditions in your field, you may be able to charge more or less for your services.

Assess the marketplace

Calculating how much you’d like to earn per hour isn’t enough. It is crucial to determine whether this figure is realistic or not. This means you’ll need to find out what your competitors are charging for similar services. Additionally, you need to know what your potential clients are willing to pay. To gather this information, you’ll have to:

●      Conduct a trade association for your project. This can give you reliable information on what other customer services (ICs) institutes are charging in your area. Although this is not a competitor-based pricing strategy, knowing how your competitors set their prices is essential. This will help you establish the right baseline for your pricing model. For instance, if you are charging more than your competitors, you can show your clients your unique selling proposition.

●      Talk to your potential customers.

●      Find out what other companies pay employees who provide similar services.

You may realize that your hourly rate is higher than what other ICs are charging in your area. However, if you are highly experienced and provide high-quality services, don’t be afraid to trust more than other ICs. You will necessarily not get a business by lowballing. Many clients believe in getting what they pay for and are willing to pay more for quality services.

Have a realistic profit margin

You are entitled to profit above your salary and your overhead costs. Your salary is not considered a profit. It is one of the costs of running a business. Profit is the reward you get for being in a trade for yourself. Apart from being a reward, profit provides funds to expand and develop your business.

Having a profit margin is the key to turning a profit. First, you need to decide the percentage you want the profit margin to be. Profit margin can vary. However, 10% and 20% profit margins are average.

You won’t make money in your services if customers are unwilling to pay, regardless of how much you charge. It’s essential to know how customers view your business.

Knowing how your services are perceived is only possible if you know your customers. Figure out how much your potential clients are willing to pay. Consider factors like needs, income, family status, occupation, and much more.

Additionally, you can determine how much your potential customers are willing to pay by distributing surveys and conducting focus groups. Knowing your potential customer is part of a value-based pricing strategy. Under a value-based pricing strategy, a business versus its pricing on how much consumers value the offerings.

Time invested is a factor to consider

Consider the time you invest in providing services. The longer you take, the more the profit you should make. Figure out how long it can take to complete a project. This will help you set a fair price.